Our foray into media has a preliminary focus in the area of educational, interactive content for children 4 to 15. This is largely an internal development that Tesoro would produce and distribute using its own channels or with its partners.

The current initiative is an interactive web application that delivers meaningful educational values to children in an entertaining environment, with quizzes, animations, etc; providing a level free content on the Internet and interested parents could sign up for the more advanced access. This would give us a chance to spot exceptional talent where our specialists can interact with parents of such children to nurture them further. As an extension, we will distribute more focused and deeper content on CD's; finally a different flavor of these would extend to TV and cinematic mediums.